Everything You Know About Black Friday is Wrong

Last week, we, here in the US, experienced that most wonderful of all days, “Black Friday.” On TV news reports, in daily newspapers, readers and viewers were treated to pictures of people standing in lines, waiting for Big Box retailers to open their doors on Thanksgiving Day. These people camp out (I literally mean “camp out.” Like, in tents, with generators and heaters), days and weeks in advance, in order to be first in line for electronics, televisions, and so on.

And now . . . what’s this? Black Friday is another made-up bullshit day like Sweetest Day? Say is isn’t so.

It turns out that a lot of what we’re told about Black Friday is invented by retailers and the marketing experts they hire. Retailers like Black Friday because the earlier customers start their holiday shopping, the more they are likely to spend over all. This year, the competition is heightened because of a relatively short window between Thanksgiving and Christmas. In search of holiday-season profits, retailers work to exploit people’s worries about missing a good deal—and the media, looking for a fun story, joins in.

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Author: Gregg Eldred

This is a weblog with some basis in IBM/Lotus Notes & Domino software, when I feel like it or think of something that might be interesting. Other than that, we'll see where this goes. The views expressed in this blog are mine alone, and do not reflect the views of NextStep Technologies, LLC. If you think otherwise, you are mistaken. © 2003-2020 NextStep Technologies, LLC. All rights reserved. The rights to all logos, images, etc., are owned by their respective owners.

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